Nova's team · Ads Agent

AI ad management that stops the waste.

Nova's Ads Agent watches your Google and Meta campaigns every day. It pauses what's burning money, feeds what's working, and makes sure every click lands on a page built for it.

Creative test · Meta · Blue Lagoon Pools Live
Blue Lagoon PoolsSponsored

Pebble, quartz, or plaster. See the finishes up close before you choose.

Close-up of a blue-gray pebble pool finish under clear water
The finish your pool deservesGet quote
Ad A · detail

Cost per lead $62

Budget30%
Blue Lagoon PoolsSponsored

Free on-site quote. Most pools are done in about a week.

Kids jumping into a backyard pool at golden hour while a parent relaxes on the edge
Weekends, back in the backyardGet quote
Ad B · lifestylewinner

Cost per lead $31

Budget70%
Studio creative feeds tests like this.
§ 01  —  What it does

Every day, watching your spend.

01

Pauses the waste

Searches that never convert, audiences that click but don't buy, ads past their prime. The agent flags them every day and pauses them once you say yes.

Flagged daily. Paused with your approval.

Waste found · this morning Live
Search “free pool cleaning tips” · $214, 0 leadspaused
Audience 45–65, DIY interests · 0 leads in 30 dayspaused
Ad “Summer sale” · seen 7.8 times per personrotated
Saved this month$1,840

02

Every click lands on the right page

Each ad gets a landing page that says exactly what the ad promised, so the click doesn't bounce. New variations go head to head, and the winner gets the budget.

The ad's promise, word for word, on the page.

Ad → landing page

Sponsored

Pebble finish in 5 days. Free on-site quote.

Blue Lagoon Pools

Pebble finish in 5 days.

Same crew, start to finish. Free on-site quote.

Get my free quote
Headline, offer, and photo match the admatched

03

Moves budget to what's working

Google or Meta, search or social — budget shifts each week toward the campaigns producing customers, not just traffic.

Graded on customers, not clicks.

Weekly budget · moved Monday
Google Ads60% → 45%
45%

Cost per customer $71

Meta40% → 55%
55%

Cost per customer $38

Budget follows customers, not clicks.

04

Catches creative fatigue early

When the same people see an ad too often, results slide. The agent spots it early and has the next variation ready to swap in.

A fresh variation is ready before results slide.

Creative health
Weekends, back in the backyardseen 2.1×
82%
The finish up closeseen 3.4×
68%
Summer saleseen 7.8×replacement ready
24%
§ 02  —  One run, start to finish

6 stages. Every day.

  1. Watch

    Pulls spend, clicks, and customers from Google and Meta every day.

    watching
  2. Flag

    Spots the waste and the winners.

    flagged
  3. Draft

    Writes new variations, landing pages, and budget moves.

    drafting
  4. Approve

    A GoBig expert approves every spend change.

    in review
  5. Launch

    Changes go live, tracked from click to customer.

    live
  6. Grade

    Judged by cost per customer, then fed into the next run.

    graded
§ 03  —  Quality

Nothing ships without a check.

9 checks on every piece of work, and a person approves it before it goes live.

Check 01

Spend changes approved

A person signs off on every budget and bid move.

Check 02

Tracking fires first

Conversions are verified before a dollar is spent.

Check 03

Ad matches its page

The promise in the ad is on the page it lands on.

Check 04

Policy checked

Ads are reviewed against Google and Meta rules.

Check 05

Budget caps respected

Never spends past the limits you set.

Check 06

Brand-safe placements

Your ads stay off places you'd never choose.

Check 07

Waste blocked

Negative keywords and exclusions applied weekly.

Check 08

Offers accurate

Prices and promotions match what you actually offer.

Check 09

Graded on customers

Success is measured in customers, not clicks.

Nova drafts. We approve.

Ads Agent FAQ

Will AI ad management waste my budget?

The opposite is the point. The agent's first job is finding spend that isn't producing customers, and every budget or bid change is approved by a person before it goes live.

Which platforms does it run?

Google Ads and Meta (Facebook and Instagram). One agent watches both, so budget can move to wherever customers are coming from.

Do you make the ad creative?

Yes. GoBig's Creative Studio shoots and designs the raw material, and the agent turns it into variations to test.

How is this different from Google's and Meta's own automation?

The platforms optimize for their own platform. The Ads Agent works for your business: it connects ads to your landing pages and follow-up, judges results by real customers, and moves money between platforms.

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