Hormones + Weight Loss: From Startup Med-Spa to Multi-Location Success
Quick snapshot
Launch to profit: Positive cash flow within 10 months
SEO wins: 20+ #1 rankings for high-value service keywords by Year 2
Lead engine: AI-powered website & hormone-assessment chatbots capturing qualified prospects every day
Hyper-growth: Added 2 new clinics (Years 3 & 4) after main location hit wait-list capacity
1. The Challenge
Hormones + Weight Loss opened its first clinic with zero digital footprint in an already competitive wellness market. They needed rapid, affordable lead generation to cover fixed costs—while laying the groundwork for long-term organic growth.
2. The GoBig Creative Strategy (evolution by phase)
Launch (0–6 months)
Key moves
Geo-targeted Facebook lead ads
30 & 60 sec radio jingles on local FM (produced by GoBig - not the local radio stations…)
Why it mattered
Instant reach to core demographics—busy professionals on social and commuters during drive-time.
Momentum (7–18 months)
Key moves
Technical + on-page SEO overhaul
Local citation blitz & review strategy
Why it mattered
Built authority and clinched page-one positions just as ad-spend efficiency plateaued.
Conversion Optimization (Years 2–3)
Key moves
Enhanced landing pages & offer testing
Review-driven social-proof widgets
Why it mattered
Turned rising organic traffic into booked consults at a lower CPL.
Scale (Years 3–4)
Key moves
Replicated SEO framework for new cities
Centralized ad account with location-specific creative
Why it mattered
Maintained consistent CPL across all clinics while preserving a seamless brand voice.
New Tech Implementation (Year 5)
Key moves
Custom AI website chatbot (service FAQs & offers)
10-Question Hormone-Assessment AI funnel
Why it mattered
Boosted CRO by 32 %—bots now pre-qualify prospects 24/7, freeing staff and shortening the path to booking.
3. Results
Profit Before Year 1 End: Facebook + radio combo delivered low-CPA consult bookings, covering monthly overhead in month 10.
Dominant Organic Presence: By month 24, ranked #1 for core terms like “BHRT clinic Meridian ID” and “medical weight loss Twin Falls.”
Wait-List Status: Organic traffic became the #1 lead source (>60 % of total), forcing a scheduling wait-list at the flagship clinic.
Expansion Enabled: KPI predictability convinced ownership to open second (Year 3) and third (Year 4) locations—with the same playbook ready to deploy.
Chatbot Conversions (Year 5): 30% of bot interactions booked a consultation.
4. What Made the Difference
Channel fit over fad: Radio still punched above its cost in this market—we used data, not dogma.
SEO built to compound: Early content & technical foundations meant every new page gained traction faster.
AI-driven pre-sale: New chat flows now do the heavy lifting 24/7, letting clinic staff focus on high-quality patient care.
Feedback loops: Monthly reporting tied keyword gains and bot metrics directly to booked revenue, guiding budget shifts in real time.
Thinking about scaling your clinic?
When your clinic shows up first on Google, the people clicking already know they need help—that’s why those leads convert. Our job is to secure those top spots and let a 24/7 AI chatbot greet every visitor, answer their questions, and move them toward booking while you focus on patient care. If you’d like to see what that setup could look like for you—without any hype or long-term commitment—let’s have a quick chat and walk through the numbers.